Growth Response · 90-Day Roadmap
His & Hers
Multi-Channel
TTS & AMZ Launch
by Ecom by Sage
A complete breakdown of the SHE. & HE. engagement — scope, GMV structure, analytics stack, weekly budget, payment cadence, and a signed 90-day statement of work.
Question 01 — Confirmed
Yes. The engagement covers both SHE. and HE., with SHE. as the immediate priority.
Immediate Priority
- Full operational focus from Day 1
- Store optimization + TikTok Shop launch first
- Amazon Brand Registry + A+ Content in Weeks 1–3
- Creator seeding to 30+ women's wellness creators
- LIVE selling cadence begins Week 4
Built Alongside
- Foundation & creative production begins Week 3
- Reuses the SHE. creative + LIVE infrastructure
- Male creator pipeline stood up in parallel
- TikTok Shop + Amazon go-live Week 6
- Ramps aggressively once SHE. hits validation KPIs
Question 02 — Long-Term Partnership
The 6–7% GMV partnership, defined precisely.
6–7%
of Net GMV
After refunds, chargebacks, cancelled orders and marketplace fees
0
Management fees
No retainer on top of the % — the GMV share is the total ongoing cost
14
Day billing cycle
Invoiced bi-weekly against verified platform reports
How GMV is calculated
Definition
Net GMV = Gross merchandise value across all attributed channels, minus refunds, chargebacks, cancelled orders, marketplace commissions and shipping collected from customer. Taxes are excluded.
Attribution window
All revenue on each platform is counted while the engagement is active. No last-click gymnastics — if it sold on the account we operate, it counts. Reported monthly from native dashboards.
TikTok Shop
Seller Center gross → refunds → 7% = fee
Shopify
Orders (paid) → refunds → 7%
Amazon
Seller Central ordered revenue → refunds → 7%
Meta Ads
Attributed Shopify orders — no double count
Other Channels
Any new channel we launch, same formula
Question 03 — Amazon Scope
Full Amazon build-out. Confirmed end-to-end.
Store Setup
Seller Central configured, categories, tax, shipping templates, storefront design.
Brand Registry
Full BR enrollment support if not already registered — trademark liaison included.
A+ Content
Enhanced modules across every listing — comparison tables, lifestyle imagery, brand voice.
Brand Story
Full-width brand story carousel across all ASINs to lift AOV and conversion.
Listings
Copy, SEO backend, keyword research, images, infographics, video assets.
PPC
Sponsored Products, Brands, Display. Manual + auto campaigns, bid automation.
Launch Strategy
Honeymoon-period ranking sprint, review generation, external traffic funnels.
Ongoing Optimization
Weekly listing tests, PPC bid tuning, negative keyword pruning, ranking reports.
Question 04 — Tracking & Attribution
Full analytics stack. We install it, we own it, you keep it.
Installed in Week 1
- GA4 — Property, streams, enhanced ecommerce events, custom conversions
- Google Tag Manager — Server + client container, event scaffold, debug validation
- Meta Pixel + CAPI — Deduplicated events, advanced matching, iOS 14+ recovery
- TikTok Pixel + Events API — Purchase, add-to-cart, view-content with server-side backup
- Shopify Native Tracking — Customer events API, checkout extensibility, UTM stitching
- Amazon Attribution — External traffic tagged and measured against organic baseline
Reporting Dashboards
- Weekly Ops Deck — Every Monday — GMV, ROAS, creator output, LIVE performance
- Real-Time Looker Studio — Live GA4 + Shopify + Ads unified in one dashboard
- Creator P&L — Per-creator revenue, sample cost, breakeven analysis
- Amazon Scorecard — BSR, PPC ACoS, organic keyword rank, review velocity
- LIVE Selling Log — Session-by-session AOV, viewers, orders, top SKUs
- Monthly Board Review — Executive summary + strategic recommendations
Question 05 — Weekly Operating Budget
Where the money goes, week by week.
First 90 days. Range reflects Weeks 1–2 (foundation) → Weeks 3–12 (scaling). Ad spend is separate from the management fee and funded directly by the brand.
Notes on funding
Ad spend, sample product, shipping, LIVE host fees and software subs are pass-through — invoiced weekly at cost with receipts. No agency markup on media.
Question 06 — Bi-Weekly Payment Terms
$3,500 upfront. Bi-weekly installments until $14K is paid.
Day 0 — Upon Signing
$3,500
Kickoff, onboarding, store audit, creative brief, Amazon audit, analytics install begins.
Day 14
$1,500
Bi-weekly. TikTok Shop live, first creator wave shipped, Amazon listings live.
Day 28
$1,500
Bi-weekly. Paid ads active, LIVE cadence started, HE. foundation running.
Day 42
$1,500
Bi-weekly. Creative iteration, LIVE scaling, Amazon PPC ramping.
Day 56
$1,500
Bi-weekly. Retention flows deployed, HE. paid media active.
Day 70
$1,500
Bi-weekly. Scale winning creatives, expand creator roster.
Day 84
$1,500
Bi-weekly. Optimization pass across TTS, Shopify, Amazon.
Day 98 — Final
$1,500
Final bi-weekly installment — total management fee paid: $14,000.
Pass-through billing
Media spend, creator payouts, sample product, shipping and software: invoiced weekly at cost with receipts, due on receipt. Performance-based GMV share activates in Month 4 (see Q2) — invoiced bi-weekly against reconciled platform reports.
Question 07 — 90-Day Statement of Work
The shared roadmap. From day one.
Revenue Projection
SHE. + HE. — 12-Week Ramp ($K/mo run-rate)
Guaranteed floor: $15K–$30K/month by Month 3 combined. Target: $70K–$100K/month combined run-rate by end of Week 12.
Channel Mix — Month 3
Where the revenue comes from
KPIs by Month 3
The scoreboard
30+
Active creators
200+
UGC videos/mo
8–16
LIVE sessions
≥2.5x
Blended ROAS
≤$22
Blended CAC
≥3.2%
Shopify CVR
12-Week Timeline
Weeks 1–2
Foundation
- SHE. Shopify audit → CRO fixes deployed
- SHE. Amazon Brand Registry + listings live
- A+ Content & Brand Story published across ASINs
- GA4, GTM, Meta CAPI, TikTok Events API installed
- First 30 creators recruited + samples shipped
- TikTok Shop seller account operational
- HE. brand kit + creative direction locked
KPI
Analytics fully live · 30 samples out · 20 pieces of UGC in production
Weeks 3–6
Ignition
- SHE. paid media launches — $100–$200/day Meta + TikTok
- First 2 LIVE selling sessions on TikTok Shop
- Amazon PPC campaigns launched (SP, SB, SD)
- HE. TikTok Shop + Amazon listings go live
- HE. creator seeding wave begins
- Weekly creative testing cycle established
- First reporting deck delivered every Monday
KPI
Target: $30K SHE. sales · ROAS ≥ 2.0 · 100+ UGC assets
Weeks 7–12
Scale
- Ad budgets scaled on winning creatives (both brands)
- LIVE cadence to 2–4 sessions/week combined
- Amazon organic ranking sprint on top 5 keywords
- Creator roster expanded to 50+ active
- Meta/TikTok retargeting stack fully built
- Bundling + subscription tests on Shopify
- Month-3 review + Year-1 GMV plan delivered
KPI
Combined run-rate $70K–$100K/mo · ≥2.5x ROAS · CAC ≤ $22
Strategy Breakdown
Paid. Organic. LIVE. Three engines, one system.
Paid Marketing
- Meta Advantage+ Shopping + manual ABO structure
- TikTok Spark Ads on top-performing creator UGC
- Amazon Sponsored Products, Brands, Display
- Retargeting layers on abandoned cart + PDP viewers
- Weekly creative refresh — 20+ new ad variants
- Server-side conversion tracking on every platform
Organic Marketing
- 30+ creators seeded monthly, scaling to 50+
- 200+ UGC videos/month across TikTok, Reels, Shorts
- TikTok Shop Affiliate program with tiered commissions
- Amazon Vine + review generation via post-purchase
- Editorial content calendar for both brand accounts
- SEO foundation on Shopify — collections, blog, alt tags
LIVE Selling
- 2–4 sessions/month per brand from Week 4
- Trained hosts — beauty-native for SHE., lifestyle for HE.
- Bundle-heavy offers designed for LIVE conversion
- Pre-live audience warmup via creator posts
- Session replays cut into 5–10 UGC assets each
- LIVE-attributed revenue tracked to session in dashboard
General Outlook
Where this goes past Month 3.
Months 4–6
GMV Partnership Kicks In
Transition to the 6–7% net GMV model. Combined run-rate target: $150K–$250K/month. HE. reaches 40% of SHE. revenue.
Months 7–9
Marketplace Expansion
Amazon UK/CA launch for SHE., Walmart Marketplace testing, TikTok Shop UK for HE. Subscription program live on Shopify.
Months 10–12
Category Leadership
Top 3 in category on TikTok Shop US for both brands. $300K–$500K/mo combined run-rate. Retail conversation opens.